Meet the team

    At Simple, we're building a future where businesses can make informed decisions about their environmental impact while optimising costs. Our team combines entrepreneurial experience with deep technical expertise to transform how companies approach sustainability.

    Founders

    International serial entrepreneurs and veterans with proven track records and successful exits, united by a shared mission to realise an impact-driven climate project for a better future.

    Mattias Brodendal

    Co-founder & CEO

    Founder and CEO with over 30 years of entrepreneurial experience. Previously led Transformar, a 3D visualization company serving the real estate industry, and later ran Thomas Shirt Factory for 25 years. Mattias has been driving Simple's vision to make carbon footprint calculation, planning, and reporting accessible to companies of any size through AI-powered cloud technology.

    Contact: [email protected]

    Andreas Wiesmueller

    Co-founder & CSO

    ClimateTech maximalist and serial entrepreneur with multiple successful exits including 3united (acquired by Verisign), transpaygo (MBO), and LightGlass (MBO). Former business angel and investor with 18 years of experience backing startups across IT, mobile, and creative industries. At Simple, Andreas leads Business Development, driving international expansion and scaling the solution across diverse verticals.

    contact: [email protected]

    Felix Miller

    Co-founder & CTO

    Technology entrepreneur and investor focused on green tech. Co-founded and led Last.fm as CEO through its growth and acquisition by CBS Interactive. Previously co-founded Lumi Social News, pioneering personalized news curation using data science. At Simple, Felix leads the technical development of AI systems that extract granular supply chain emissions data directly from invoices, uncovering the up to 90% of emissions hidden in companies' supply chains.

    contact: [email protected]

    Team Members

    Fry Falavel

    Product director, UX Design & Frontend developer

    MSc Computer Science, Executive MBA. Lean startup entrepreneur with 20+ years of coding, 15+ years of product management and UX/UI design. Previously Head of Product at Disciple Media, scaling from agency model to SaaS with thousands of communities. Fry is the versatile force driving growth at Simple—wearing multiple hats across product, sysadmin, sales enablement, marketing, UI/UX design and frontend development to help companies reduce costs through carbon footprint awareness.

    Kieren Beckett

    DevOps, Backend developer

    DevOps specialist with extensive experience in AWS and GCP infrastructure. Former VP Engineering at Lumi (working with Last.fm founders) and Technical Lead at OpenMarket with 7 years of experience. Since 2017, runs Kieren Beckett Consulting, bringing enterprise-grade DevOps expertise to Simple's cloud infrastructure and deployment systems.

    Arda Putra Ryandika

    AI Engineer & Data Scientist

    AVP Data Science Lead at Indosat Ooredoo Hutchison, leading advanced analytics and AI/ML initiatives with $300M+ targets. Built Indonesia's first telco AI platform, reducing time-to-model from weeks to 1-2 days. Previously Senior Data Scientist at Segari and Data Scientist at Grab, specialising in demand forecasting, recommender systems, and scalable ML solutions. Active hackathon winner and speaker in the AI/ML community.

    Daren Hensley

    Business Development Asia

    Daren leads regional expansion of AI-driven carbon intelligence solutions for complex supply chains in ASIA. His background spans AI systems evaluation, global logistics operations, and multi-market venture scaling across Southeast Asia and the United States. He specialises in designing operational frameworks that translate real-world activity into reliable, decision-grade carbon data. Working at the intersection of technology, sustainability, and enterprise strategy, he partners with corporate leaders and regulators to embed carbon intelligence into core business infrastructure across Asia.

    Peter Lanske

    Ambassador, Strategic Investor - sustainability & climate innovation 

    Representative of Flame of Peace Thailand, supporting initiatives in education, culture and environmental awareness that promote dialog and responsible development. Currently engaged in the international expansion of Simple. and contributing to the platform growth to help Simple getting better and better at providing high quality activity based carbon data that helps organisations and financial institutions improve transparency and climate related decision making.

    Björn Steinmetz

    Senior Database Architect and AI Engineer

    Focused on high-volume OLTP systems, analytical column stores, and AI pipelines. Previously, Björn built and optimised large-scale data platforms and analytics systems at Digitec Galaxus and Lufthansa Group Digital Hangar. At Simple, he drives customer acquisition and partnerships with a focus on Switzerland and technical onboarding - integrating customer ERP, procurement, and finance systems via APIs, databases, and document ingestion.