News

    Insights and trends in climate intelligence and sustainability.

    18 articles found

    From Ambition to Action: The Pragmatic Era of Sustainability in 2025
    Sustainability7 min read

    From Ambition to Action: The Pragmatic Era of Sustainability in 2025

    The UN Global Compact's 2025 CEO Study exposes a critical gap: 99% commit to sustainability, but only 27% track Scope 3 emissions. AI-powered platforms now deliver automated, auditable carbon intelligence with blockchain assurance—transforming ESG from compliance burden to competitive advantage.

    Simple logo

    Andreas Wiesmueller

    Oct 15, 2025

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    The Hidden Power of Historical Carbon Benchmarking
    AI8 min read

    The Hidden Power of Historical Carbon Benchmarking

    Discover how AI-powered invoice analysis unlocks decades of carbon footprint data. Simple AI transforms your historical invoices into defensible sustainability claims, continuously updated with the latest climate science for true apples-to-apples comparisons across years.

    Fry avatar

    Fry

    Oct 10, 2025

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    Scope 3 is where leadership will be decided
    Supply chain3 min read

    Scope 3 is where leadership will be decided

    Scope 3 is where climate leadership will be decided. Most firms still rely on weak estimates, but the Simple platform turns existing business data into accurate, supplier-specific CO2e insights. No surveys, no spreadsheets, just clarity that turns compliance into competitive edge.

    Mattias Brodendal avatar

    Mattias Brodendal

    Sep 26, 2025

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    Why Most Sustainable Brands Fail: The Hidden Supply Chain Crisis
    Carbon9 min read

    Why Most Sustainable Brands Fail: The Hidden Supply Chain Crisis

    Despite growing demand for eco-friendly products, 98% of sustainable brands fail due to supply chain invisibility hiding 90% of emissions. AI-powered carbon tracking now enables precise supplier transparency, cost-carbon optimisation, and regulatory compliance—transforming sustainability promises into measurable results.

    Fry avatar

    Fry

    Sep 12, 2025

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    Is your climate data credible, or just creative? How to avoid the Greenwashing trap
    Emissions data5 min read

    Is your climate data credible, or just creative? How to avoid the Greenwashing trap

    Credible climate data is now a baseline expectation. This article explains why real-time, activity-based emissions tracking and 100 % data coverage are essential for ESG reporting, Scope 3 management and avoiding reputational risk.

    Mattias Brodendal avatar

    Mattias Brodendal

    Sep 9, 2025

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    Is accurate climate data a business necessity or should we keep waiting for politics to catch up?
    Climate4 min read

    Is accurate climate data a business necessity or should we keep waiting for politics to catch up?

    Real-time climate data has evolved from a regulatory requirement to a strategic business necessity. Companies can't afford to wait for policy to catch up—accurate emissions tracking drives better decisions, reduces costs, and transforms sustainability from compliance to competitive advantage.

    Mattias Brodendal avatar

    Mattias Brodendal

    Aug 27, 2025

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    From partial focus to full insight: Rethinking climate intelligence
    Climate3 min read

    From partial focus to full insight: Rethinking climate intelligence

    Effective climate intelligence requires complete visibility across all operations, not just selective reporting. Green Effort's platform automatically converts existing business data into actionable CO2e insights, enabling real-time materiality analysis and strategic decision-making beyond compliance.

    Mattias Brodendal avatar

    Mattias Brodendal

    Jul 23, 2025

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    AI-Driven sustainability teams: What the future of climate work looks like
    AI3 min read

    AI-Driven sustainability teams: What the future of climate work looks like

    AI transforms sustainability from data collection to strategic leadership. By automating emissions tracking and providing real-time climate intelligence, AI empowers teams to focus on impact—integrating carbon insights into procurement, finance, and core business strategy.

    Mattias Brodendal avatar

    Mattias Brodendal

    Jun 24, 2025

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    Why carbon accounting is becoming a C-Suite priority
    Reporting4 min read

    Why carbon accounting is becoming a C-Suite priority

    Carbon accounting has evolved from a compliance exercise to a strategic C-suite priority. Real-time emissions data now drives business value—winning contracts, cutting costs, and differentiating products. Leading companies integrate carbon metrics into financial systems for competitive advantage.

    Mattias Brodendal avatar

    Mattias Brodendal

    May 11, 2025

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    Product Carbon Footprints: Premium Service or New Standard?
    Climate3 min read

    Product Carbon Footprints: Premium Service or New Standard?

    Product Carbon Footprints have evolved from expensive extras to competitive necessities. With automation making PCFs accessible across entire product catalogs, companies can now provide detailed emissions data that buyers increasingly expect—transforming carbon transparency from premium to standard.

    Mattias Brodendal avatar

    Mattias Brodendal

    May 5, 2025

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    From blind spots to breakthroughs: Why complete climate data matters
    Carbon2 min read

    From blind spots to breakthroughs: Why complete climate data matters

    Comprehensive climate data is essential for effective sustainability. Without 100% emissions visibility, companies miss opportunities to reduce their environmental impact. Today's AI-powered platforms like Green Effort eliminate manual effort, enabling complete tracking across all operations and supply chains.

    Mattias Brodendal avatar

    Mattias Brodendal

    Apr 29, 2025

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    Working in the Past vs. Working in Real Time: A Turning Point for Climate Accountability
    LCA4 min read

    Working in the Past vs. Working in Real Time: A Turning Point for Climate Accountability

    Traditional sustainability reporting relies on outdated data, hampering effective action. Real-time climate intelligence transforms this paradigm by connecting directly to operational data, enabling immediate insights and proactive decision-making aligned with sustainability goals year-round.

    Mattias Brodendal avatar

    Mattias Brodendal

    Apr 21, 2025

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    Stop the Clock? The climate won’t wait
    Climate4 min read

    Stop the Clock? The climate won’t wait

    The EU's OMNIBUS proposal to delay climate reporting requirements undermines urgent action. While positioned as business relief, it ignores modern solutions that make reporting efficient and affordable. Climate change won't pause—separating climate from other CSRD elements is essential.

    Mattias Brodendal avatar

    Mattias Brodendal

    Apr 11, 2025

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    Carbon Accounting Needs a Reality Check: Activity-based vs Spend-based data
    Carbon5 min read

    Carbon Accounting Needs a Reality Check: Activity-based vs Spend-based data

    Spend-based carbon calculations introduce dangerous inaccuracies through price fluctuations, supplier differences, and geographic variations. Activity-based data—recommended by the GHG Protocol—captures actual business operations. Modern AI platforms now make 100% activity-based reporting accessible and efficient.

    Mattias Brodendal avatar

    Mattias Brodendal

    Apr 8, 2025

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    Connecting Climate Insights to Financial Data: The Future of Sustainable Business
    Carbon7 min read

    Connecting Climate Insights to Financial Data: The Future of Sustainable Business

    By connecting CO2e data to financial transactions, businesses gain precise emissions visibility at unprecedented granularity. This AI-powered approach transforms invoices into actionable climate intelligence, enabling strategic decision-making that aligns sustainability with financial performance.

    Simple logo

    Simple.

    Apr 1, 2025

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    Sustainability: A Company-Wide Imperative Reimagined with AI-Driven Carbon Intelligence
    Sustainability3 min read

    Sustainability: A Company-Wide Imperative Reimagined with AI-Driven Carbon Intelligence

    Modern sustainability requires company-wide integration rather than siloed approaches. AI-driven carbon intelligence transforms financial data into actionable insights across procurement, marketing, and finance—automating emissions tracking with 89% higher accuracy than traditional methods.

    Simple logo

    Simple.

    Mar 28, 2025

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    Overcoming Data Collection Challenges in Carbon Accounting
    Carbon7 min read

    Overcoming Data Collection Challenges in Carbon Accounting

    Traditional carbon accounting struggles with fragmented data collection across organizational silos. AI-powered solutions like Green Effort eliminate manual processes, processing 100% of transactions to deliver precise, activity-based emissions data that enables strategic sustainability decisions.

    Simple logo

    Simple.

    Mar 27, 2025

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    The Story Behind Simple.
    AI3 min read

    The Story Behind Simple.

    We founded simple. to solve the critical gap in carbon accounting—transforming complex sustainability reporting into an accessible process. By converting existing financial data into precise emissions metrics, we help companies achieve compliance without building new expertise.

    Fry avatar

    Fry

    Mar 12, 2025

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