Privacy Policy

    Last updated: October 8th, 2026

    At Simple, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

    1. Information We Collect

    Personal Information

    • Contact Details : Name, email address, company information when you contact us or request a demo
    • Account Information : Username, password, profile information when you create an account
    • Communication Data : Information you provide when contacting us or using our support services

    Automatically Collected Information

    • Usage Data : Pages visited, time spent, click patterns, and navigation behavior
    • Device Information : Browser type, operating system, IP address, device identifiers
    • Technical Data : Cookies, pixels, and similar tracking technologies

    2. How We Collect Information

    Direct Collection

    Information you provide directly through:

    • Contact forms and demo requests
    • Account registration
    • Customer support interactions
    • Newsletter subscriptions

    Automatic Collection via Third-Party Services

    We use the following services that may collect data automatically:

    Google Analytics (ID: G-5HVPM622VM)

    • Website usage analytics and performance monitoring
    • Visitor behavior analysis and traffic sources
    • Anonymized IP addresses for privacy protection

    Microsoft Clarity (ID: s80g7gxnkb)

    • User session recordings and heatmaps
    • Website optimization and user experience analysis
    • Behavior analytics to improve site functionality

    Apollo (ID: 67d7a3eaa8499900210be757)

    • Website visitor identification for sales purposes only
    • Lead intelligence and business insights (not advertising)
    • B2B contact enrichment to understand website visitors
    • Sending onboarding emails to people who create an account, and our newsletter to people who opted in

    Google Ads (ID: AW-18205096945), only with your consent

    • Measures whether a visit that started from one of our Google Ads leads to a sign-up or a demo request
    • Stores the ad click identifier in a cookie on itssimple.com and app.itssimple.com
    • Not used for retargeting, remarketing or personalised advertising

    3. How We Use Your Information

    We use collected information to:

    • Provide Services : Deliver and maintain our climate intelligence platform
    • Communicate : Respond to inquiries, send updates, and provide customer support
    • Onboard : Send onboarding emails after you create an account, to help you get started with the platform
    • Improve : Analyze website performance and enhance user experience
    • Market : Send relevant information about our services, including our newsletter (with consent)
    • Comply : Meet legal obligations and protect our rights

    4. Legal Basis for Processing (GDPR)

    For EEA, UK, and Switzerland residents, we process personal data based on:

    • Consent : For marketing communications and for Google Ads conversion measurement
    • Legitimate Interest : For website analytics, business operations, and onboarding emails to account holders (opt-out available)
    • Contract Performance : To provide requested services
    • Legal Obligation : To comply with applicable laws

    5. Cookies and Tracking Technologies

    We use cookies and similar technologies to enhance your experience. Analytics and preference cookies are enabled by default as described below. Marketing cookies are only set if you accept them. You can change your choices at any time through our cookie consent banner or browser settings.

    Essential Cookies

    • Required for basic website functionality
    • Cannot be disabled
    • Include security and authentication cookies

    Analytics and Preference Cookies (Enabled by Default - Opt-Out Available)

    These cookies are enabled by default based on our legitimate interest in understanding how our website is used and improving user experience. You can opt out at any time through our cookie banner or browser settings.

    • Google Analytics for website performance tracking
    • Microsoft Clarity for user behaviour analysis and session recordings
    • Apollo for B2B visitor identification and sales intelligence (not for advertising)
    • Preference cookies to remember your settings and choices

    Marketing Cookies (Off by Default, Consent Required)

    These cookies are only set if you choose “Accept All” or turn on Marketing Cookies under “Customise”.

    • Google Ads conversion measurement: records that a visit from a Google Ads click led to a sign-up or a demo request
    • Your choice is shared with app.itssimple.com , so a sign-up completed in our web application is only measured if you consented on our website

    Note : We do not use cookies for retargeting, remarketing or personalised advertising. If you decline marketing cookies, Google may still receive cookieless signals without identifiers, which it uses to estimate conversions in aggregate.

    How to Manage Cookie Preferences

    You can manage your cookie preferences at any time by:

    1. Using our cookie consent banner (appears on first visit or after preferences expire)
    2. Clicking “Customise” to disable analytics and preference cookies, or to turn marketing cookies on or off
    3. Configuring your browser settings to block or delete cookies

    Important : If you do not interact with the cookie banner or actively opt out, analytics and preference cookies will be enabled by default based on our legitimate interest in website analytics and improvement.

    6. Data Sharing and Disclosure

    We do not sell your personal data. We may share information with:

    Service Providers

    • Third-party services that help operate our website and business
    • Cloud hosting, analytics, and communication providers
    • All providers are bound by data protection agreements

    Legal Requirements

    • When required by law or legal process
    • To protect our rights, safety, or property
    • In connection with business transfers or acquisitions

    With Your Consent

    • Any other sharing will require your explicit consent

    7. Your Rights and Choices

    Depending on your location, you may have the right to:

    Access and Portability

    • Request access to your personal information
    • Receive a copy of your data in a portable format

    Correction and Deletion

    • Correct inaccurate or incomplete information
    • Request deletion of your personal data

    Control and Restriction

    • Object to certain data processing activities
    • Restrict how we use your information
    • Withdraw consent for marketing communications
    • Unsubscribe from onboarding emails and the newsletter using the link included in every email

    Cookie Preferences and Opt-Out

    • Opt out of analytics and preference cookies through our consent banner at any time
    • Withdraw consent for marketing cookies through our consent banner at any time
    • Disable non-essential cookies via browser settings
    • Note: If you clear your browser cookies, your preferences will reset and analytics will be re-enabled by default

    To exercise these rights, contact us at: [email protected]

    8. Data Security

    We implement appropriate technical and organisational measures to protect your information:

    • Encryption in transit and at rest
    • Regular security assessments
    • Access controls and authentication
    • Staff training on data protection

    9. Data Retention

    We retain personal information only as long as necessary for:

    • Providing our services
    • Meeting legal obligations
    • Resolving disputes
    • Enforcing our agreements

    Specific retention periods:

    • Website analytics : Up to 26 months (Google Analytics default)
    • Contact inquiries : 3 years from last contact
    • Account data : Until account deletion requested
    • Cookie consent preferences : 1 year from last interaction
    • Google Ads click identifier : Up to 90 days

    10. International Data Transfers

    Your information may be processed outside your country of residence. We ensure appropriate safeguards through:

    • Adequacy decisions by relevant authorities
    • Standard Contractual Clauses (SCCs)
    • Certification schemes where applicable

    11. Children’s Privacy

    Our services are not intended for individuals under 16. We do not knowingly collect personal information from children under 16.

    12. Changes to This Policy

    We may update this privacy policy periodically. Material changes will be communicated through:

    • Website notification
    • Email notification (for registered users)
    • Updated date at the top of this policy

    13. Contact Information

    For privacy-related questions or concerns:

    Email : [email protected]

    Subject Line : Privacy Policy Inquiry

    For data protection officer (if applicable) or GDPR-specific requests, please use the same contact information with “GDPR Request” in the subject line.

    This privacy policy is designed to comply with GDPR, CCPA, and other applicable privacy laws. The opt-out model for analytics cookies is based on legitimate interest as permitted under GDPR Article 6(1)(f). Users can exercise their right to object at any time. For specific legal requirements in your jurisdiction, we recommend consulting with legal counsel.