Privacy Policy

Last updated: August 29th, 2025

At Simple, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

1. Information We Collect

Personal Information

Contact Details : Name, email address, company information when you contact us or request a demo

At Simple, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

1. Information We Collect

Personal Information

Contact Details : Name, email address, company information when you contact us or request a demo
Account Information : Username, password, profile information when you create an account
Communication Data : Information you provide when contacting us or using our support services

Automatically Collected Information

Usage Data : Pages visited, time spent, click patterns, and navigation behavior
Device Information : Browser type, operating system, IP address, device identifiers
Technical Data : Cookies, pixels, and similar tracking technologies

2. How We Collect Information

Direct Collection

Information you provide directly through:

Contact forms and demo requests
Account registration
Customer support interactions
Newsletter subscriptions

Automatic Collection via Third-Party Services

We use the following services that may collect data automatically:

Google Analytics (ID: G-5HVPM622VM)

Website usage analytics and performance monitoring
Visitor behavior analysis and traffic sources
Anonymized IP addresses for privacy protection

Microsoft Clarity (ID: s80g7gxnkb)

User session recordings and heatmaps
Website optimization and user experience analysis
Behavior analytics to improve site functionality

Apollo (ID: 67d7a3eaa8499900210be757)

Website visitor identification for sales purposes only
Lead intelligence and business insights (not advertising)
B2B contact enrichment to understand website visitors

3. How We Use Your Information

We use collected information to:

Provide Services : Deliver and maintain our climate intelligence platform
Communicate : Respond to inquiries, send updates, and provide customer support
Improve : Analyze website performance and enhance user experience
Market : Send relevant information about our services (with consent)
Comply : Meet legal obligations and protect our rights

4. Legal Basis for Processing (GDPR)

For EEA, UK, and Switzerland residents, we process personal data based on:

Consent : For marketing communications and non-essential cookies
Legitimate Interest : For website analytics and business operations
Contract Performance : To provide requested services
Legal Obligation : To comply with applicable laws

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

Essential Cookies

Required for basic website functionality
Cannot be disabled
Include security and authentication cookies

Analytics Cookies

Google Analytics for website performance
Microsoft Clarity for user behavior analysis
Help us understand how visitors use our site

Note : We do not use marketing/advertising cookies. Apollo is categorized under Analytics as it's used solely for sales intelligence and visitor identification, not for advertising purposes.

You can manage cookie preferences through our cookie consent banner or browser settings.

6. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

Service Providers

Third-party services that help operate our website and business
Cloud hosting, analytics, and communication providers
All providers are bound by data protection agreements

Legal Requirements

When required by law or legal process
To protect our rights, safety, or property
In connection with business transfers or acquisitions

With Your Consent

Any other sharing will require your explicit consent

7. Your Rights and Choices

Depending on your location, you may have the right to:

Access and Portability

Request access to your personal information
Receive a copy of your data in a portable format

Correction and Deletion

Correct inaccurate or incomplete information
Request deletion of your personal data

Control and Restriction

Object to certain data processing activities
Restrict how we use your information
Withdraw consent for marketing communications

Cookie Preferences

Manage cookie settings through our consent banner
Disable non-essential cookies via browser settings

To exercise these rights, contact us at: privacy@itssimple.com

8. Data Security

We implement appropriate technical and organizational measures to protect your information:

Encryption in transit and at rest
Regular security assessments
Access controls and authentication
Staff training on data protection

9. Data Retention

We retain personal information only as long as necessary for:

Providing our services
Meeting legal obligations
Resolving disputes
Enforcing our agreements

Specific retention periods:

Website analytics : Up to 26 months (Google Analytics default)
Contact inquiries : 3 years from last contact
Account data : Until account deletion requested

10. International Data Transfers

Your information may be processed outside your country of residence. We ensure appropriate safeguards through:

Adequacy decisions by relevant authorities
Standard Contractual Clauses (SCCs)
Certification schemes where applicable

11. Children's Privacy

Our services are not intended for individuals under 16. We do not knowingly collect personal information from children under 16.

12. Changes to This Policy

We may update this privacy policy periodically. Material changes will be communicated through:

Website notification
Email notification (for registered users)
Updated date at the top of this policy

13. Contact Information

For privacy-related questions or concerns:

Email : privacy@itssimple.com

Subject Line : Privacy Policy Inquiry

For data protection officer (if applicable) or GDPR-specific requests, please use the same contact information with "GDPR Request" in the subject line.

This privacy policy is designed to comply with GDPR, CCPA, and other applicable privacy laws. For specific legal requirements in your jurisdiction, we recommend consulting with legal counsel.

Account Information : Username, password, profile information when you create an account
Communication Data : Information you provide when contacting us or using our support services