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Thank you for scanning the QR code on my back. You’ve done most of the hard work for us to meet and greet 🙌🏻
Hi, I’m Fry: Tech guru @ Simple.
I’m thrilled to be at Web Summit 2025 — ready to meet AI & Tech people, Startup founders, maybe even investors. I want to connect with everyone I can so come and say hi!
What’s Simple? We turn your supplier invoices into carbon footprint data. We’re demystifying Scope 3 complex calculation with AI. We do full Corporate Carbon Footprint (not just PCF) which according to folks in the Climate industry: it’s impossible to do; and they are still referring to Spend-based data while we do Activity-based . Well… we do it! 🤷🏻♂️ We are helping companies to reduce their carbon footprint and reducing costs by helping them identifying where most of their Carbon footprint is. You can read more about us on here: Why Simple and How it works .
About me? I’m quite of a nerd (MSc Computer Science) with a business degree (Executive MBA) and a keen eye on design (I’m also a graffiti artist and electronic music dj/producer). I’ve been working for startups since I was 17 years old. I got 20+ years of coding under my belt, 15+ years of product management and UX/UI design. Oh I also build drones for the past 10 years just for fun.
At Simple, I’m the versatile force driving growth: wearing multiple hats across Product, SysAdmin, Sales/Marketing, UI/UX design and frontend development . My goal is simple: I love what I’m doing and I want this company to thrive; because if it does, I know I’ll finally have a real impact on making the planet greener.
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If you don’t have time now to come and say hello, or if you feel like I’m too busy, you can Book a meeting for later
I’m looking to connect with
- AI / LLM & tech talent people
- Companies with tech that can help us to grow our exposure to the world
- Entrepreneurs, content creators, even investors (why not?)
- Impact startups founders
- ESG Consultants, People working with carbon accounting
- Anyone passionate about how to lower carbon footprint
Let’s chat about:
- AI application beyond Transformer models
- Burning man, FPV, Digital Nomad lifestyle, Techno, Running, Coffee & Latte Art
Let’s debate about:
- Using cloud-based AI models or local models
- Hinge and other dating apps are dead
Meet more of us at Web Summit
I’m not here alone and you might want to connect with my people too:
Mattias (CEO)
Ready to meet with sustainability consultants and impact people, founders and investors.
